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4. Prototyping

What is a prototype?

A prototype is a draft version of a product, service or space. It allows you to explore your ideas and show the intention behind a feature of your concept or the overall concept. A prototype can be quick and rough, often called low fidelity prototypes or detailed in their shape and functions, often called high fidelity prototypes. A prototype can be anything from a drawing to a highly functional model of your concept.

Why prototyping ?

Exploring and Experimentation You can use prototypes to explore problems, ideas, and opportunities within a specific area of focus and test out the impact of incremental or radical changes.

Learning and Understanding Use prototypes in order to better understand the dynamics of a problem, product, or system by physically engaging with them and picking apart what makes them work or fail.

Engaging, Testing, and Experiencing Use prototyping to engage with end users or stakeholders, in ways that reveal deeper insight and more valuable experiences, to inform design decisions going forward.

Inspiring and Motivating Use prototypes to explaining new ideas, motivate your stakeholders and investors or to inspire your motivate buy-in from internal or external stakeholders, or inspire markets toward radical new ways of thinking and doing.

The tools

Prototypes

Prototypes : adding elements on existing object to figure out the idea, drawing elements on the map, making a scenario or a short video… every way can be good to engage users & test your ideas. Also theater to play your role (see Brest - former des ambassadeurs de la méthode

And also don't forget the impact of models in a presentation!

More about prototypes

How to communicate with your users and other stakeholders with the help of your prototype?