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en:creationpersona [2019/07/08 16:37]
hilda [When is it useful?]
en:creationpersona [2019/07/08 16:39] (Version actuelle)
hilda [Description]
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 ===== Description ===== ===== Description =====
  
-Since Personas is a very much used and contested tool, we have decided to take the time to develop this tool and show its pertinence ​when accompanying young'​s people in a creative process.+Since Personas is a very much used and contested tool, we have decided to take the time to develop this tool and show its pertinence ​for a creative process.
  
 Personas are "​hypothetical archetypes of actual users" (Cooper, 1999). Personas are descriptions of fictional characters based on real data and research about an issue or a target. These fictional descriptions can be used throughout the creative process to identify the real user’s needs, aspirations,​ fears and expectations in order to conceive the best possible experience for them.  Personas are "​hypothetical archetypes of actual users" (Cooper, 1999). Personas are descriptions of fictional characters based on real data and research about an issue or a target. These fictional descriptions can be used throughout the creative process to identify the real user’s needs, aspirations,​ fears and expectations in order to conceive the best possible experience for them. 
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   * The Persona must be based on data from real life users, despite being a fictional character.   * The Persona must be based on data from real life users, despite being a fictional character.
 +  * Go beyond demographic data: age, gender and delve on the Persona'​s needs, aspirations and fears.
   * Make your character an engaging one. When describing your Persona, do not only make a list of needs, fears or goals but try to make a vivid description that allows the readers to identify with the character.   * Make your character an engaging one. When describing your Persona, do not only make a list of needs, fears or goals but try to make a vivid description that allows the readers to identify with the character.
   * Work with a small group of Personas. If you or your team cannot recall the name and main features of all your Personas, you have too many!   * Work with a small group of Personas. If you or your team cannot recall the name and main features of all your Personas, you have too many!