Personas are “hypothetical archetypes of actual users” (Cooper, 1999). Personas are descriptions of fictional characters based on real data and research about an issue or a target. These fictional descriptions can be used throughout the creative process to identify the real user’s needs, aspirations, fears and expectations in order to conceive the best possible experience for them.

The Personas will allow you and your team to:

• Focus on specific users and not on your personal experiences or general cases
• Create a shared understanding of your user that does not build on preconceived ideas but on real data
• Be empathic with your users by creating a long-term engagement with them
• Communicate and share the essence of the user you want to focus on
• Organise and make sense of all the data you have collected through interviews, observation and documentary research

This is a very useful tool for the ideation phase, after having gathered information about your user/customer or potential user/costumer’s behaviours, aspirations and experiences. Your Personas will be the basis to build up Experience Maps or Scenarios

Ideally, you should work on the creation of the Persona with a team.

Preparation: in between 2 to 4 hours

Development: in between 1 to 2 hours

You will need at least:

• 1 A4 per Persona
• Markers

STEP 01:

STEP 02:

STEP 03:

STEP 04:

STEP 05:

STEP 06:

Interviews, Observation, Experience Map, Scenario

Adaptive path’s guide to Experience mapping

Lallemand, C. & Gronier, G. (2016). Méthodes de design UX. Eyrolles