Différences
Ci-dessous, les différences entre deux révisions de la page.
| Les deux révisions précédentes Révision précédente Prochaine révision | Révision précédente Prochaine révision Les deux révisions suivantes | ||
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en:creationpersona [2019/07/08 16:36] hilda [Description] |
en:creationpersona [2019/07/08 16:39] hilda [Tips] |
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| ===== When is it useful? ===== | ===== When is it useful? ===== | ||
| - | This is a very useful tool for the ideation phase, after having gathered information about your user/customer or potential user/costumer’s behaviours, aspirations and experiences. Your Personas will be the basis to build up [[en:creationexperiencemap|Experience Maps]] or Scenarios | + | This is a very useful tool for the ideation phase, after having gathered information about your user/customer or potential user/costumer’s behaviours, aspirations and experiences. Your Personas will be the basis to build up [[en:creationexperiencemap|Experience Maps]] or later on, User Scenarios |
| ===== Participants ===== | ===== Participants ===== | ||
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| * The Persona must be based on data from real life users, despite being a fictional character. | * The Persona must be based on data from real life users, despite being a fictional character. | ||
| + | * Go beyond demographic data: age, gender and delve on the Persona's needs, aspirations and fears. | ||
| * Make your character an engaging one. When describing your Persona, do not only make a list of needs, fears or goals but try to make a vivid description that allows the readers to identify with the character. | * Make your character an engaging one. When describing your Persona, do not only make a list of needs, fears or goals but try to make a vivid description that allows the readers to identify with the character. | ||
| * Work with a small group of Personas. If you or your team cannot recall the name and main features of all your Personas, you have too many! | * Work with a small group of Personas. If you or your team cannot recall the name and main features of all your Personas, you have too many! | ||
