Différences
Ci-dessous, les différences entre deux révisions de la page.
| Les deux révisions précédentes Révision précédente Prochaine révision | Révision précédente Prochaine révision Les deux révisions suivantes | ||
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en:creationpersona [2019/06/18 15:02] hilda [Examples & Templates] |
en:creationpersona [2019/07/08 16:37] hilda [When is it useful?] |
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| ===== Description ===== | ===== Description ===== | ||
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| + | Since Personas is a very much used and contested tool, we have decided to take the time to develop this tool and show its pertinence when accompanying young's people in a creative process. | ||
| Personas are "hypothetical archetypes of actual users" (Cooper, 1999). Personas are descriptions of fictional characters based on real data and research about an issue or a target. These fictional descriptions can be used throughout the creative process to identify the real user’s needs, aspirations, fears and expectations in order to conceive the best possible experience for them. | Personas are "hypothetical archetypes of actual users" (Cooper, 1999). Personas are descriptions of fictional characters based on real data and research about an issue or a target. These fictional descriptions can be used throughout the creative process to identify the real user’s needs, aspirations, fears and expectations in order to conceive the best possible experience for them. | ||
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| ===== When is it useful? ===== | ===== When is it useful? ===== | ||
| - | This is a very useful tool for the ideation phase, after having gathered information about your user/customer or potential user/costumer’s behaviours, aspirations and experiences. Your Personas will be the basis to build up [[en:creationexperiencemap|Experience Maps]] or Scenarios | + | This is a very useful tool for the ideation phase, after having gathered information about your user/customer or potential user/costumer’s behaviours, aspirations and experiences. Your Personas will be the basis to build up [[en:creationexperiencemap|Experience Maps]] or later on, User Scenarios |
| ===== Participants ===== | ===== Participants ===== | ||
