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en:creationpersona [2019/06/18 15:00]
hilda [Examples & Templates]
en:creationpersona [2019/07/08 16:39]
hilda [Description]
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 ===== Description ===== ===== Description =====
 +
 +Since Personas is a very much used and contested tool, we have decided to take the time to develop this tool and show its pertinence for a creative process.
  
 Personas are "​hypothetical archetypes of actual users" (Cooper, 1999). Personas are descriptions of fictional characters based on real data and research about an issue or a target. These fictional descriptions can be used throughout the creative process to identify the real user’s needs, aspirations,​ fears and expectations in order to conceive the best possible experience for them.  Personas are "​hypothetical archetypes of actual users" (Cooper, 1999). Personas are descriptions of fictional characters based on real data and research about an issue or a target. These fictional descriptions can be used throughout the creative process to identify the real user’s needs, aspirations,​ fears and expectations in order to conceive the best possible experience for them. 
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 ===== When is it useful? ===== ===== When is it useful? =====
    
-This is a very useful tool for the ideation phase, after having gathered information about your user/​customer or potential user/​costumer’s behaviours, aspirations and experiences. Your Personas will be the basis to build up [[en:​creationexperiencemap|Experience Maps]] or Scenarios+This is a very useful tool for the ideation phase, after having gathered information about your user/​customer or potential user/​costumer’s behaviours, aspirations and experiences. Your Personas will be the basis to build up [[en:​creationexperiencemap|Experience Maps]] or later on, User Scenarios ​
  
 ===== Participants ===== ===== Participants =====
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   * The Persona must be based on data from real life users, despite being a fictional character.   * The Persona must be based on data from real life users, despite being a fictional character.
 +  * Go beyond demographic data: age, gender and delve on the Persona'​s needs, aspirations and fears.
   * Make your character an engaging one. When describing your Persona, do not only make a list of needs, fears or goals but try to make a vivid description that allows the readers to identify with the character.   * Make your character an engaging one. When describing your Persona, do not only make a list of needs, fears or goals but try to make a vivid description that allows the readers to identify with the character.
   * Work with a small group of Personas. If you or your team cannot recall the name and main features of all your Personas, you have too many!   * Work with a small group of Personas. If you or your team cannot recall the name and main features of all your Personas, you have too many!
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 ===== Examples & Templates ===== ===== Examples & Templates =====
-{{ :​en:​persona_def.pdf |}}+{{ :​en:​persona_def.pdf |}}{{ :​en:​personna.pdf |}}{{:​en:​persona.pdf|}}
 ===== Related tools ===== ===== Related tools =====