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en:creationpersona [2019/07/08 16:39]
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-Since Personas is a very much used and contested tool, we have decided to take the time to develop this tool and show its pertinence ​when engaging in a creative process.+Since Personas is a very much used and contested tool, we have decided to take the time to develop this tool and show its pertinence ​for a creative process.
  
 Personas are "​hypothetical archetypes of actual users" (Cooper, 1999). Personas are descriptions of fictional characters based on real data and research about an issue or a target. These fictional descriptions can be used throughout the creative process to identify the real user’s needs, aspirations,​ fears and expectations in order to conceive the best possible experience for them.  Personas are "​hypothetical archetypes of actual users" (Cooper, 1999). Personas are descriptions of fictional characters based on real data and research about an issue or a target. These fictional descriptions can be used throughout the creative process to identify the real user’s needs, aspirations,​ fears and expectations in order to conceive the best possible experience for them.