It is probably the most used and powerful idea generation tools but also one of the most misunderstood. The aim of the method is to generate as many ideas as possible in a reduced amount of time. In order to do so, specific rules of behaviour must be set and respected.

It indicates the business development phase(s) for which the tool is particularly useful

Ideally 3 to 10 participants from very diverse backgrounds or interests.

Preparation time: 1 hour

Development time: 1 hour

Materials needed: Post-its, markers and a big wall!

It outlines the sequence of events that should take place for the tool to be successfully implemented. We suggest the outline to be made in the form of steps.

STEP 01:

STEP 02:

STEP 03:

STEP 04:

Important things to keep in mind when using the tool

This is a video from the Standford University d. school on Brainstorming https://youtu.be/W1h5L_0rFz8. In their approach, there is one note taker who writes down the participant's ideas.

IDEO has a slightly different approach, where each participant writes down one idea per sticky note and hands it to the facilitator. Here you can watch an example of a short brainstorming session https://www.ideou.com/pages/brainstorming

It shows different forms of outcomes for the tool.

It provides the link to other related tools in the ToolBox

It lists the different text, video, audio, visual academic and non academic sources for this particular description

Example : Lallemand, C. & Gronier, G. (2016). Méthodes de design UX. Eyrolles