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Ci-dessous, les différences entre deux révisions de la page.
| Les deux révisions précédentes Révision précédente Prochaine révision | Révision précédente | ||
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en:creationbrainstorming [2018/05/31 16:05] hilda [Description] |
en:creationbrainstorming [2018/05/31 16:19] (Version actuelle) hilda [Principles] |
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| ===== Description ===== | ===== Description ===== | ||
| - | Is probably the most used idea generation tools. The aim of the method is to generate as many ideas as possible in a reduced amount of time. In order to do so, specific rules of behaviour must be set and respected. | + | It is probably the most used and powerful idea generation tools but also one of the most misunderstood. The aim of the method is to generate as many ideas as possible in a reduced amount of time. In order to do so, specific rules of behaviour must be set and respected. |
| ===== When is it useful? ===== | ===== When is it useful? ===== | ||
| - | //It indicates the business development phase(s) for which the tool is particularly useful// | + | This method is generally used at the beginning of your ideation phase, but it could be used at any moment for generating ideas when new issues or challenges come up in your project. |
| ===== Participants ===== | ===== Participants ===== | ||
| - | //It answers the question: who could or should participate in the process? How many participants?// | + | Ideally 3 to 10 participants from very diverse backgrounds or interests. |
| - | + | ||
| ===== Time & Materials ===== | ===== Time & Materials ===== | ||
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| Development time: 1 hour | Development time: 1 hour | ||
| - | Materials needed: Post-its, markers and a big wall! | + | Materials needed: Sticky notes, markers and a big wall! |
| ===== Principles ===== | ===== Principles ===== | ||
| + | * Aim for quantity, not the quality of ideas | ||
| + | * Encourage wild ideas | ||
| + | * Separate the production of ideas from the selection of ideas. Generate first, select later | ||
| + | * Do not criticize the ideas of others implicitly (by your gestures) or explicitly (reacting verbally to the idea) | ||
| + | * Do not praise ideas that you find particularly interesting either | ||
| + | * One conversation at a time | ||
| + | * When an idea comes up, quickly find a headline for it and move on: headlines should quickly capture the essence of the ideas, do not let the group stall into one long complex idea | ||
| ===== Step by Step ===== | ===== Step by Step ===== | ||
| //It outlines the sequence of events that should take place for the tool to be successfully implemented. We suggest the outline to be made in the form of steps.// | //It outlines the sequence of events that should take place for the tool to be successfully implemented. We suggest the outline to be made in the form of steps.// | ||
