Is probably the most used idea generation tool. The principle of the method is to generate as many ideas as possible in a reduced amount of time.

It indicates the business development phase(s) for which the tool is particularly useful

It answers the question: who could or should participate in the process? How many participants?

Preparation time: 1 hour

Development time: 1 hour

Materials needed: Post-its, markers and a big wall!

It outlines the sequence of events that should take place for the tool to be successfully implemented. We suggest the outline to be made in the form of steps.

STEP 01:

STEP 02:

STEP 03:

STEP 04:

Important things to keep in mind when using the tool

It shows different forms of outcomes for the tool.

It provides the link to other related tools in the ToolBox

It lists the different text, video, audio, visual academic and non academic sources for this particular description

Example : Lallemand, C. & Gronier, G. (2016). Méthodes de design UX. Eyrolles