Différences
Ci-dessous, les différences entre deux révisions de la page.
| Les deux révisions précédentes Révision précédente Prochaine révision | Révision précédente | ||
|
en:creationbrainstorming [2018/05/31 11:52] hilda [Title of the tool] |
en:creationbrainstorming [2018/05/31 16:19] (Version actuelle) hilda [Principles] |
||
|---|---|---|---|
| Ligne 4: | Ligne 4: | ||
| ===== Description ===== | ===== Description ===== | ||
| - | //It answers the questions: What is this tool? What is it good for? What will I get out of it?// | + | It is probably the most used and powerful idea generation tools but also one of the most misunderstood. The aim of the method is to generate as many ideas as possible in a reduced amount of time. In order to do so, specific rules of behaviour must be set and respected. |
| - | + | ||
| ===== When is it useful? ===== | ===== When is it useful? ===== | ||
| - | //It indicates the business development phase(s) for which the tool is particularly useful// | + | This method is generally used at the beginning of your ideation phase, but it could be used at any moment for generating ideas when new issues or challenges come up in your project. |
| ===== Participants ===== | ===== Participants ===== | ||
| - | //It answers the question: who could or should participate in the process? How many participants?// | + | Ideally 3 to 10 participants from very diverse backgrounds or interests. |
| - | + | ||
| ===== Time & Materials ===== | ===== Time & Materials ===== | ||
| - | Preparation time : | + | Preparation time: 1 hour |
| - | Development time : | + | Development time: 1 hour |
| - | Materials needed : | + | Materials needed: Sticky notes, markers and a big wall! |
| + | ===== Principles ===== | ||
| + | * Aim for quantity, not the quality of ideas | ||
| + | * Encourage wild ideas | ||
| + | * Separate the production of ideas from the selection of ideas. Generate first, select later | ||
| + | * Do not criticize the ideas of others implicitly (by your gestures) or explicitly (reacting verbally to the idea) | ||
| + | * Do not praise ideas that you find particularly interesting either | ||
| + | * One conversation at a time | ||
| + | * When an idea comes up, quickly find a headline for it and move on: headlines should quickly capture the essence of the ideas, do not let the group stall into one long complex idea | ||
| ===== Step by Step ===== | ===== Step by Step ===== | ||
| //It outlines the sequence of events that should take place for the tool to be successfully implemented. We suggest the outline to be made in the form of steps.// | //It outlines the sequence of events that should take place for the tool to be successfully implemented. We suggest the outline to be made in the form of steps.// | ||
| Ligne 40: | Ligne 44: | ||
| ===== Video tutorial ===== | ===== Video tutorial ===== | ||
| + | This is a video from the Standford University d. school on Brainstorming [[https://youtu.be/W1h5L_0rFz8]]. In their approach, there is one note taker who writes down the participant's ideas. | ||
| + | |||
| + | IDEO has a slightly different approach, where each participant writes down one idea per sticky note and hands it to the facilitator. Here you can watch an example of a short brainstorming session [[https://www.ideou.com/pages/brainstorming]] | ||
| ===== Examples of outcomes ===== | ===== Examples of outcomes ===== | ||
| //It shows different forms of outcomes for the tool.// | //It shows different forms of outcomes for the tool.// | ||
