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en:creationbenchmarking [2018/05/14 16:58]
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-Persona+====== Reverse brainstorming ======
  
-Description It answers the questions: What is this tool? What is it good for? What will I get out of it? 
  
 +===== Description =====
  
 +It answers the questions: What is this tool? What is it good for? What will I get out of it?
  
 This tool will allow you to: This tool will allow you to:
  
  
-Business development phase It graphically indicates the phase(s) for which the tool is particularly useful+===== Business development phase =====
  
-This is a very useful tool for the ideation phase, after having gathered information about your user/​customer or potential user/​costumer’s behaviours, aspirations and experiences. 
  
-Related tools It identifies other tools that are linked to the tool this section focuses on.+It graphically indicates the phase(s) for which the tool is particularly useful
  
-Interviews, Observation,​ Experience map+  * This is a very useful tool for the ideation phase, after having gathered information about your user/​customer or potential user/​costumer’s behaviours, aspirations and experiences. 
 +  * Related tools It identifies other tools that are linked to the tool this section focuses on. 
 +  * Interviews, Observation,​ Experience map 
 +  * Participants It answers the question: who could or should participate in the process? 
 +  * Ideally, you should work on the creation of the Persona with a team.
  
-Participants It answers the question: who could or should participate in the process?+===== Materials =====
  
-Ideally, you should work on the creation of the Persona with a team.+It lists the equipment required
  
-Materials It lists the equipment required+===== Time =====
  
-Time It specifies the estimated duration of the activity+It specifies the estimated duration of the activity
  
-Preparation: in between 2 to 4 hours Development:​ in between 2 to 4 hours+===== Preparation ​=====
  
-Step by Step It describes in detail the sequence of events that should take place for the tool to be successfully implemented.+In between 2 to 4 hours Development:​ in between 2 to 4 hours 
 + 
 +===== Step by Step ===== 
 + 
 +It describes in detail the sequence of events that should take place for the tool to be successfully implemented.
  
 STEP 01:  STEP 01: 
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 STEP 06:  STEP 06: 
  
-Tips Important things to keep in mind when using the tool+===== Tips ===== 
 + 
 +Important things to keep in mind when using the tool
  
 Try to use information from real life experiences and not suppositions or vague ideas Stay tuned with your user/​customer. Keep asking yourself: Try to use information from real life experiences and not suppositions or vague ideas Stay tuned with your user/​customer. Keep asking yourself:
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 What is he doing? What does hear from other people about the service or product? How is he feeling? What is he looking for? What are his fears or frustrations about using the service or product? What is he doing? What does hear from other people about the service or product? How is he feeling? What is he looking for? What are his fears or frustrations about using the service or product?
  
-Video tutorial+===== Video tutorial ​===== 
 + 
 + 
 +===== Examples of outcomes ===== 
 +It shows different forms of outcomes. WIKI users can upload their examples if possible ​
  
-Examples of outcomes It shows different forms of outcomes. WIKI users can upload their examples if possible costumer_experience_map.pdf+===== Sources =====
  
-Sources 
  
 Adaptive path’s guide to Experience mapping Adaptive path’s guide to Experience mapping
  
 Lallemand, C. & Gronier, G. (2016). Méthodes de design UX. Eyrolles Lallemand, C. & Gronier, G. (2016). Méthodes de design UX. Eyrolles