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1. Understanding

Phase 1: Understanding – tools for getting an understanding of the current situation from the perspective of your potential users or customers and other stakeholders

Why understanding ?

This stage is about discovering and understanding different and new perspectives on the field

The tools

  • Observation
  • Interviewing
  • Shadowing
  • Empathy map
  • Stakeholders map

How to communicate with your potential users?

How to communicate your understanding of your potential users to other stakeholders?