Différences
Ci-dessous, les différences entre deux révisions de la page.
| Les deux révisions précédentes Révision précédente Prochaine révision | Révision précédente | ||
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en:creationpersona [2019/07/08 16:37] hilda [When is it useful?] |
en:creationpersona [2019/07/08 16:39] (Version actuelle) hilda [Description] |
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| ===== Description ===== | ===== Description ===== | ||
| - | Since Personas is a very much used and contested tool, we have decided to take the time to develop this tool and show its pertinence when accompanying young's people in a creative process. | + | Since Personas is a very much used and contested tool, we have decided to take the time to develop this tool and show its pertinence for a creative process. |
| Personas are "hypothetical archetypes of actual users" (Cooper, 1999). Personas are descriptions of fictional characters based on real data and research about an issue or a target. These fictional descriptions can be used throughout the creative process to identify the real user’s needs, aspirations, fears and expectations in order to conceive the best possible experience for them. | Personas are "hypothetical archetypes of actual users" (Cooper, 1999). Personas are descriptions of fictional characters based on real data and research about an issue or a target. These fictional descriptions can be used throughout the creative process to identify the real user’s needs, aspirations, fears and expectations in order to conceive the best possible experience for them. | ||
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| * The Persona must be based on data from real life users, despite being a fictional character. | * The Persona must be based on data from real life users, despite being a fictional character. | ||
| + | * Go beyond demographic data: age, gender and delve on the Persona's needs, aspirations and fears. | ||
| * Make your character an engaging one. When describing your Persona, do not only make a list of needs, fears or goals but try to make a vivid description that allows the readers to identify with the character. | * Make your character an engaging one. When describing your Persona, do not only make a list of needs, fears or goals but try to make a vivid description that allows the readers to identify with the character. | ||
| * Work with a small group of Personas. If you or your team cannot recall the name and main features of all your Personas, you have too many! | * Work with a small group of Personas. If you or your team cannot recall the name and main features of all your Personas, you have too many! | ||
