Différences
Ci-dessous, les différences entre deux révisions de la page.
| Les deux révisions précédentes Révision précédente Prochaine révision | Révision précédente | ||
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en:creationexperiencemap [2018/05/15 16:54] hilda [Time & Materials] |
en:creationexperiencemap [2019/06/20 15:04] (Version actuelle) hilda |
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| ===== Description ===== | ===== Description ===== | ||
| - | It is a strategic tool for capturing and presenting key insights into the user/customer (or potential user/customer) interactions with a product, a service or an ecosystem in a timeline. This tool highlights the user’s needs, actions and emotions before; during and after a particular interaction. The main aim is to identify and visualize the different key moments that constitute the user experience in relation to the service/product you aim at offering or in relation to your main competitors. This tool is ideally based on real-life information about your user/customer and is complementary to the Personae tool, that is, it is a way of putting your Personae in action. | + | It is a strategic tool for capturing and presenting key insights into the user/customer (or potential user/customer) interactions with a product, a service or an ecosystem in a timeline. This tool highlights the user’s needs, actions and emotions before; during and after a particular interaction. The main aim is to identify and visualize the different key moments that constitute the user experience in relation to existing services/products. This tool is ideally based on real-life information about your user/customer and is complementary to the Persona tool, that is, it is a way of putting your Persona in action. |
| This tool will allow you to: | This tool will allow you to: | ||
| Ligne 11: | Ligne 11: | ||
| * Identify opportunities for conceiving new products or services | * Identify opportunities for conceiving new products or services | ||
| - | ===== Business development phase ===== | + | ===== When is it useful? ===== |
| This is a very useful tool for the ideation phase, after having gathered information about your user/customer or potential user/costumer’s behaviours, aspirations and experiences. | This is a very useful tool for the ideation phase, after having gathered information about your user/customer or potential user/costumer’s behaviours, aspirations and experiences. | ||
| - | |||
| - | ===== Related tools ===== | ||
| - | |||
| - | |||
| - | Interviews, Observation, Persona | ||
| ===== Participants ===== | ===== Participants ===== | ||
| Ligne 31: | Ligne 26: | ||
| You will need at least: | You will need at least: | ||
| - | A large paper sheet | + | |
| - | Blank paper cards or post-its | + | * Large paper sheets |
| - | Markers | + | * Blank paper cards or post-its |
| + | * Markers | ||
| ===== Step by Step ===== | ===== Step by Step ===== | ||
| Ligne 55: | Ligne 51: | ||
| Try to use information from real life experiences and not suppositions or vague ideas | Try to use information from real life experiences and not suppositions or vague ideas | ||
| - | Stay tuned with your user/customer. Keep asking yourself: | + | Stay tuned with your user/customer. |
| - | What is he doing? | + | Keep asking yourself: |
| - | What does hear from other people about the service or product? | + | * What is s/he doing? |
| - | How is he feeling? | + | * What does hear from other people about the service or product? |
| - | What is he looking for? | + | * How is s/he feeling? |
| - | What are his fears or frustrations about using the service or product? | + | * What is s/he looking for? |
| + | * What are his/her fears or frustrations about using the service or product? | ||
| ===== Video tutorial ===== | ===== Video tutorial ===== | ||
| ===== Examples of outcomes ===== | ===== Examples of outcomes ===== | ||
| - | + | ||
| + | ===== Related tools ===== | ||
| + | |||
| + | Interviews, Observation, Persona | ||
| ===== Sources ===== | ===== Sources ===== | ||
