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Les deux révisions précédentes Révision précédente Prochaine révision | Révision précédente Prochaine révision Les deux révisions suivantes | ||
en:creationpersona [2018/05/24 15:45] hilda [Step by Step] |
en:creationpersona [2018/05/28 12:02] user [Step by Step] |
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STEP 01: Based on your previous research (interviews with users and stakeholders, observations, shadowing), identify groups of users that have common interests, similar behavioural patterns or service preferences regardless of their demographics. Once you have identified some user groups, take the time with your team to cluster the research insights you have for each of them. | STEP 01: Based on your previous research (interviews with users and stakeholders, observations, shadowing), identify groups of users that have common interests, similar behavioural patterns or service preferences regardless of their demographics. Once you have identified some user groups, take the time with your team to cluster the research insights you have for each of them. | ||
- | STEP 02: Choose the user group that you would like to characterise and bring to life through your Personas. It is better to have few Personas so the team can keep focused and be very precise when describing them. When it comes to Personas is more about the precision than the quantity. It is estimated that between 3 and 7 Personas is a good number for most projects. | + | STEP 02: Choose the user groups that you would like to characterise and bring to life through your Personas. It is better to have few Personas so the team can keep focused and be very precise when describing them. When it comes to Personas is more about the precision than the quantity. It is estimated that between 3 and 7 Personas is a good number for most projects. |
STEP 03: Agree on the elements you want to include in your layout in order to start building your Personas. There are plenty of layouts for developing a Persona; create or choose a layout that helps you and your team to be clear about the needs, aspirations and limitations of the character in relation to the subject/product or service you are working on. | STEP 03: Agree on the elements you want to include in your layout in order to start building your Personas. There are plenty of layouts for developing a Persona; create or choose a layout that helps you and your team to be clear about the needs, aspirations and limitations of the character in relation to the subject/product or service you are working on. | ||
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* //Context of use//: when, why, with whom and how often do they use some related services or products. | * //Context of use//: when, why, with whom and how often do they use some related services or products. | ||
- | STEP 05: Make a layout with the different key elements chosen. You can create a tailored layout or get inspiration from different websites. | + | STEP 05: Make a layout with the different key elements chosen. You can create a tailored layout of your own, get inspiration from the net where you will find loads of templates or use [[https://xtensio.com/user-persona / the Xtensio User Persona Creator]]. |
STEP 04: Fill in your layout to create your Personas! | STEP 04: Fill in your layout to create your Personas! | ||
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===== Tips ===== | ===== Tips ===== | ||
+ | * The Persona must be based on data from real life users, despite being a fictional character. | ||
+ | * Make your character an engaging one. When describing your Persona, do not only make a list of needs, fears or goals but try to make a vivid description that allows the readers to identify with the character. | ||
+ | * Work with a small group of Personas. If you or your team cannot recall the name and main features of all your Personas, you have too many! | ||
+ | * Make sure each Persona is unique and with particular characteristics that make her/him different from the rest of the Personas you are working on. | ||
===== Video tutorial ===== | ===== Video tutorial ===== | ||
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===== Sources ===== | ===== Sources ===== | ||
- | Adaptive path’s guide to Experience mapping | + | Personas: The Foundation of a Great User Experience |
- | + | Engaging Personas | |
- | Lallemand, C. & Gronier, G. (2016). Méthodes de design UX. Eyrolles | + | Méthodes de design UX |
+ | This is service design thinking | ||