Différences
Ci-dessous, les différences entre deux révisions de la page.
| Les deux révisions précédentes Révision précédente | Prochaine révision Les deux révisions suivantes | ||
|
en:creationpersona [2018/05/24 15:37] hilda [Step by Step] |
en:creationpersona [2018/05/24 15:43] hilda [Step by Step] |
||
|---|---|---|---|
| Ligne 35: | Ligne 35: | ||
| ===== Step by Step ===== | ===== Step by Step ===== | ||
| - | STEP 01: Based on your previous research (interviews with users and stakeholders, observations, shadowing), identify groups of potential users that have common interests and that are key to your subject/project. Take the time with your team to group the research insights you have per common-interest grouping. | + | STEP 01: Based on your previous research (interviews with users and stakeholders, observations, shadowing), identify groups of users that have common interests, similar behavioural patterns or service preferences regardless of their demographics. Once you have identified some user groups, take the time with your team to cluster the research insights you have for each of them. |
| - | STEP 02: Identify the common-interest grouping that you would like to characterise and bring to life through your Personas. It is better to have few Personas so the team can keep focused and be very precise when describing them. When it comes to Personas is more about the precision than the quantity. It is estimated that between 3 and 7 Personas is a good number for most projects. | + | STEP 02: Choose the user group that you would like to characterise and bring to life through your Personas. It is better to have few Personas so the team can keep focused and be very precise when describing them. When it comes to Personas is more about the precision than the quantity. It is estimated that between 3 and 7 Personas is a good number for most projects. |
| STEP 03: Agree on the elements you want to include in your layout in order to start building your Personas. There are plenty of layouts for developing a Persona; create or choose a layout that helps you and your team to be clear about the needs, aspirations and limitations of the Persona in relationship to the subject/product or service you are working on. | STEP 03: Agree on the elements you want to include in your layout in order to start building your Personas. There are plenty of layouts for developing a Persona; create or choose a layout that helps you and your team to be clear about the needs, aspirations and limitations of the Persona in relationship to the subject/product or service you are working on. | ||
