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en:creationpersona [2018/05/24 15:08] hilda [Step by Step] |
en:creationpersona [2018/05/24 15:37] hilda [Step by Step] |
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STEP 03: Agree on the elements you want to include in your layout in order to start building your Personas. There are plenty of layouts for developing a Persona; create or choose a layout that helps you and your team to be clear about the needs, aspirations and limitations of the Persona in relationship to the subject/product or service you are working on. | STEP 03: Agree on the elements you want to include in your layout in order to start building your Personas. There are plenty of layouts for developing a Persona; create or choose a layout that helps you and your team to be clear about the needs, aspirations and limitations of the Persona in relationship to the subject/product or service you are working on. | ||
- | Some of the elements you can find in a Persona: | + | Some of the elements you can find in a Persona, make a choice according to your project: |
- | Identity: name, photography, an engaging description of their daily life and the things that s/he values the most, key quotes. | + | * //Identity//: name, photography, an engaging description of their daily life and the things that s/he values the most, key quotes that reflect her/his state of mind and life priorities. |
- | Behaviours and attitudes: towards your subject/product or services | + | * //Behaviours and attitudes towards your subject/product or services//: their level of expertise regarding the domain, their expectations and wants (must do) and frustrations or what annoys him/her the most (must never), their fears, beliefs and insecurities. |
+ | * //Context of use//: when, why, with whom and how often do they use some related services or products. | ||
- | STEP 04: Create your Personas in an A4 or A3 sheet of paper so every team member can easily see it. | + | STEP 05: Make a layout with the different key elements you chose. You can create a tailored layout or get inspiration from different |
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+ | STEP 04: Fill in your layout to create your Personas in an A4 or A3 sheet of paper so every team member can easily see it. | ||