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en:creationpersona [2018/05/24 15:08]
hilda [Step by Step]
en:creationpersona [2018/05/24 15:19]
hilda [Step by Step]
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 STEP 03: Agree on the elements you want to include in your layout in order to start building your Personas. There are plenty of layouts for developing a Persona; create or choose a layout that helps you and your team to be clear about the needs, aspirations and limitations of the Persona in relationship to the subject/​product or service you are working on.  STEP 03: Agree on the elements you want to include in your layout in order to start building your Personas. There are plenty of layouts for developing a Persona; create or choose a layout that helps you and your team to be clear about the needs, aspirations and limitations of the Persona in relationship to the subject/​product or service you are working on. 
  
-Some of the elements you can find in a Persona:+Some of the elements you can find in a Persona, make a choice according to your project:
  
-Identity: name, photography,​ an engaging description of their daily life and the things that s/he values the most, key quotes. +  * //Identity//: name, photography,​ an engaging description of their daily life and the things that s/he values the most, key quotes.
- +
-Behaviours and attitudes: towards your subject/​product or services+
  
 +  * //​Behaviours and attitudes towards your subject/​product or services//: their level of expertise regarding the domain, their expectations and wants (must do) and frustrations or what annoys him/her the most (must never), their fears, beliefs and insecurities.
 +  * //Context of use//: when, why, with whom and how often do they use some related services or products. ​
  
 STEP 04: Create your Personas in an A4 or A3 sheet of paper so every team member can easily see it. STEP 04: Create your Personas in an A4 or A3 sheet of paper so every team member can easily see it.