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en:creationpersona [2018/05/22 15:44]
hilda [Description] 		en:creationpersona [2018/05/24 15:19]
hilda [Step by Step]
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 ===== Step by Step ===== ===== Step by Step =====
  
-STEP 01: +STEP 01: Based on your previous research (interviews with users and stakeholders,​ observations,​ shadowing), identify groups of potential users that have common interests and that are key to your subject/​project. Take the time with your team to group the research insights you have per common-interest grouping. ​
  
-STEP 02: +STEP 02: Identify the common-interest grouping that you would like to characterise and bring to life through your Personas. It is better to have few Personas so the team can keep focused and be very precise when describing them. When it comes to Personas is more about the precision than the quantity. It is estimated that between 3 and 7 Personas is a good number for most projects.
    
-STEP 03: +STEP 03: Agree on the elements you want to include in your layout in order to start building your Personas. There are plenty of layouts for developing a Persona; create or choose a layout that helps you and your team to be clear about the needs, aspirations and limitations of the Persona in relationship to the subject/​product or service you are working on. 
  
-STEP 04: +Some of the elements you can find in a Persona, make a choice according to your project:
  
-STEP 05: +  * //​Identity//:​ name, photography,​ an engaging description of their daily life and the things that s/he values the most, key quotes. 
 + 
 +  * //​Behaviours and attitudes towards your subject/​product or services//: their level of expertise regarding the domain, their expectations and wants (must do) and frustrations or what annoys him/her the most (must never), their fears, beliefs and insecurities. 
 +  * //Context of use//: when, why, with whom and how often do they use some related services or products.  
 + 
 +STEP 04: Create your Personas in an A4 or A3 sheet of paper so every team member can easily see it.
  
-STEP 06:  
  
 ===== Tips ===== ===== Tips =====