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en:creationpersona [2018/05/22 15:43]
hilda [Step by Step]
en:creationpersona [2018/05/24 14:46]
hilda [Step by Step]
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   * Focus on specific users and not on your personal experiences or general cases    * Focus on specific users and not on your personal experiences or general cases 
   * Create a shared understanding of your user that does not build on preconceived ideas but on real data   * Create a shared understanding of your user that does not build on preconceived ideas but on real data
-  * Be empathic with your user by creating a long-term engagement with her+  * Be empathic with your users by creating a long-term engagement with them
   * Communicate and share the essence of the user you want to focus on   * Communicate and share the essence of the user you want to focus on
   * Organise and make sense of all the data you have collected through interviews, observation and documentary research   * Organise and make sense of all the data you have collected through interviews, observation and documentary research
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 ===== Step by Step ===== ===== Step by Step =====
  
-STEP 01: +STEP 01: Based on your previous research (interviews with users and stakeholders,​ observations,​ shadowing), identify groups of potential users that have common interests and that are key to your subject/​project. Take the time with your team to group the research insights you have per common-interest grouping. ​
  
-STEP 02: +STEP 02: Identify the common-interesting grouping that you would like to characterise and bring to life through your Personas. It is better to have few Personas so the team can keep focused and be very precise when describing them. When it comes to Personas is more about the precision than the quantity.
    
 STEP 03:  STEP 03: