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en:creationpersona [2018/05/22 15:43]
hilda [Step by Step]
en:creationpersona [2018/05/22 15:44]
hilda [Description]
Ligne 10: Ligne 10:
   * Focus on specific users and not on your personal experiences or general cases    * Focus on specific users and not on your personal experiences or general cases 
   * Create a shared understanding of your user that does not build on preconceived ideas but on real data   * Create a shared understanding of your user that does not build on preconceived ideas but on real data
-  * Be empathic with your user by creating a long-term engagement with her+  * Be empathic with your users by creating a long-term engagement with them
   * Communicate and share the essence of the user you want to focus on   * Communicate and share the essence of the user you want to focus on
   * Organise and make sense of all the data you have collected through interviews, observation and documentary research   * Organise and make sense of all the data you have collected through interviews, observation and documentary research