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en:creationexperiencemap [2018/05/15 16:56]
hilda [Tips]
en:creationexperiencemap [2018/05/15 17:12]
hilda
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   * Identify opportunities for conceiving new products or services   * Identify opportunities for conceiving new products or services
  
-===== Business development phase =====+===== When is it useful? ​=====
    
 This is a very useful tool for the ideation phase, after having gathered information about your user/​customer or potential user/​costumer’s behaviours, aspirations and experiences. ​ This is a very useful tool for the ideation phase, after having gathered information about your user/​customer or potential user/​costumer’s behaviours, aspirations and experiences. ​
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-===== Related tools ===== 
- 
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-Interviews, Observation,​ Persona 
  
 ===== Participants ===== ===== Participants =====
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 Stay tuned with your user/​customer. ​ Stay tuned with your user/​customer. ​
 Keep asking yourself: Keep asking yourself:
-  * What is he doing? ​+  * What is s/he doing? ​
   * What does hear from other people about the service or product?   * What does hear from other people about the service or product?
-  * How is he feeling? +  * How is s/he feeling? 
-  * What is he looking for? +  * What is s/he looking for? 
-  * What are his fears or frustrations about using the service or product?+  * What are his/her fears or frustrations about using the service or product?
  
 ===== Video tutorial ===== ===== Video tutorial =====
  
 ===== Examples of outcomes ===== ===== Examples of outcomes =====
- + 
 +===== Related tools ===== 
 + 
 +Interviews, Observation,​ Persona
  
 ===== Sources ===== ===== Sources =====