The National Status Etudiant Entrepreneur, is accessible everywhere in France in one of the 29 PEPITE (Student Pole for Innovation, Transfer and Entrepreneurship) and it allows you to build and develop an entrepreneurial project as a student, whatever the entrepreneurial approach (individual, collective, economic and / or social purpose, innovative or not, technological or not, with creation of activities or takeover of business or other legal structure) .

It is the PEPITE's Commitment Committee which is responsible for processing applications for the Ministry of Higher Education and Research. It is composed of the representatives of the PEPITE institutions, the pedagogical director of the Student-Entrepreneur Institution (D2E) and the PEPITE partners (support and funding structures, entrepreneurs, etc.).

L’Ecole de design Nantes Atlantique was invited in June 2018 to lead a discussion with the representatives of PEPITE FRANCE and PEPITE in the region to project PEPITE 2030. This workshop highlights the challenges associated with supporting students from one of the reference poles in Europe.

Based on the experience of the PEPITE and from a user journey, imagine the PEPITE in 2030:

What improvements are possible? What tools and services to deploy? What kind of links & networks?

The workshop helped to work on prospective scenarios, but also introduced participants to the design thinking methodologies.

Global presentation of the workshop process : here:

• Brainstorming / challenges: Participants set the context and immerse themselves in a forward-looking vision (see below);
• User map: this involves defining user profiles and building user paths appropriate to each profile, based on 4 stages: Awareness, Detection, Training, Accompaniment;
• Identification of difficulties and levers of innovation (post-it): It is a question of identifying the strengths and weaknesses of each map to detect innovation opportunities.
• Questioning and challenge identified, exchanges: The exercise consists of the presentation of an axis envisaged in plenary and exchanges of all the group on the problematic / the stake / the proposal to be deployed.
• Development of solutions (idea brainstorming / lotus): Rapid brainstorming in 2 dimensions around the key words of the proposal

User journey and innovation levers on post it hints with ideas

User journey, innovation lever (left) and idea hive

Variation of the user journey highlighting the interactions

Variation of the user journey highlighting the interactions

Development of the idea at the plan: a summary poster allows to synthesize and enrich the proposal by taking in particular: The challenge, the title of the project, the issues, the context, the actors, the tools, and the “bricks of the project”, for a phasing of actions over time. This painting serves as a support for the final pitch of 5 minutes. Poster pepite2030

Final poster presentation support

Tools

Persona sheet Step sheet for construction of the user route solutions sheet (to diversify the solutions) Action sheets to put in place Final poster